The Discovery Call That Pre-Qualifies
Why 15 minutes saves you 15 hours
A short, structured discovery call filters out three types of bad-fit clients:
- The hagglers (price-only callers)
- The under-disclosers (won't tell you the dog bites or has fleas)
- The boundary-pushers (will text at midnight)
The exact 15-minute structure
Minutes 0–2: Warm intro + their story "Tell me about your pets and what made you reach out today."
Minutes 2–6: Pet specifics
- Age, breed, weight
- Medical history, medications, allergies
- Behavior — reactivity, resource guarding, separation anxiety
- Energy level and routine
Minutes 6–10: Logistics
- Frequency of service
- Travel calendar (frequency / typical length)
- Home access preference
- Other people accessing the home during care
Minutes 10–13: Your services + pricing Present your three tiers clearly. Don't apologize for prices. State them, then pause.
Minutes 13–15: Next steps If it's a fit, schedule the meet-and-greet. If not, refer them out kindly.
Red flags that pre-qualify someone out
- "Can you do it for less?" before they hear your services
- "He's only nipped once" — that's a bite
- They get defensive when you ask about vaccines
- They want service starting tomorrow with no meet-and-greet
- They imply they want you on call 24/7
The graceful "no"
"It sounds like you'd be a better fit with someone who specializes in {what they need}. I'm happy to share two referrals if that's helpful."
You lose 1 client and protect your time, your other clients, and your peace.
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